A Fiat Seduction

So, does anyone know if the spot for Fiat above is actually a preamble for a porno? I realize that sex sells, but can you be anymore obvious? The spot does try to tell a story about a man lusting after the Abarath, to the extent that he actually visualizes the beautiful Catrinel Menghia. She does a great job of acting the role of the temporarily angry, Italian woman. By the way, Menghia is actually Romanian. 

The element that I think really saves the spot is the one sided Italian conversation between the two characters.  A rough translation of the conversation is as follows:

“What are you looking at? Uh? What are you looking at? (slap) Are you undressing me with your eyes? Poor guy… you can’t help it? Is your heart beating? Is your head spinning? Do you feel lost thinking that I could be yours forever?”

The translation is courtesy of http://www.fiat500abarth.us/.

Don’t get me wrong, I like the spot but the sexual innuendo comes on a little to strong for my taste. I should note that this spot's initially aired during the Super Bowl so it must have tested well for the agency. 

This is one of those spots that the viewer remembers the commercial but not necessarily the product it was advertising. What do you guys think?

The agency behind this spot is The Richards Group out of Dallas.

Best,

-A.B.

Inside That Ad’s Favorite 2012 Super Bowl Commercials

I know that this post is 13 days overdue, but better late then never, right? Every advertising blog has to discuss the commercials of the biggest advertising event of the year, the Super Bowl. Those of us who were faithful to Patriot Nation had hoped that advertisers would have a better night. But unfortunately only a few advertisers produced anything of note, all the rest should have kept their checkbooks in their pockets. So without further ado, here are ITA’s favorite Super Bowl spots.

Note: I only discuss a few spots because there only a few spots that I feel are worthy of a discussion.

The Tease - Oikos Yogurt

This spot for Oikos Greek Yogurt features John Stamos being head butted by his gorgeous girlfriend over her special yogurt. Note to guys – don’t stand between a lady and her Oikos.

Agency: Poptent, Y&R

Sling Baby – Doritos

This spot involves a baby, a slingshot and a wheelchair bound granny taking the last bag Doritos from the antagonist “older kids.” This spot was created via Crash the Super Bowl contest run by Doritos.

Agency: In-house

Rescue Dog – Bud Light

This dog fetches Bud Light on command by saying “Here, we go.” He races to fetch a Bud Light for the person who gave the command.

Agency: McGarryBowen

Voice Combat – The Voice

Betty White shares some of her “Golden Talents” for the above promo for The Voice.


Agency: In-house

Best,
-A.B.

Inside That Ad Business Cards

Hello World,

Inside That Ad Business Card, what do you guys think?

Leave your comments below!


Best,
-A.B.

Inside That Ad Presents its Top 10 Ads of 2011

It is finally here! Inside That Ad’s top 10 ads for 2011. I realize that it is almost the end of January 2012 but it took me a while to create the list. I also needed to plan out how to display the ads a bit more then usual because there are 10 of them and the list begins in descending order.


10. Weetabix Cereal - Street Dancing


The spot above features dancing phenomenon, Arizona Snow street dancing her way through a sophisticated routine in her bedroom. The routine along with the dancing bears will blow your mind. Arizona is reportedly only 9-years old. But from what I can see she could hold her own against any seasoned, pro dancer.

Read the rest of the list after the jump.

Black and White Coffee

This is basically a re-post thanks to copyranter. I had to post the ad below for a coffee shop in Vilnius, Lithuania.

This has to certainly be one of the weirdest ads of 2012 brought to you by Not Perfect | Y&R.

Best,
-A.B.