Jade Blox Software- Sky of Arrows

JadeBlox Software is a mobile application and game development company, started by Ahmad Anwar, my brother. I put a short game play video up on YouTube that I would like to share with everyone.

Download Sky of Arrows right now!

We are having a CONTEST Drawing. We want as many people as possible to:

1.     Download the game.

2.     Submit a review on Sky of Arrows in its iTunes page.

3.     Leave your iTunes screen name with a comment on Jadeblox’s YouTube page so that we can find your review.

4.     You will be entered in a drawing to win a $25 iTunes gift card.

So please, help up spread the word about this great new game, the Sky of Arrows.

Best,

-A.B.

The Pitch – An Advertising Reality Show

I am sure you’ve all seen it by now, the new advertising reality show “The Pitch” on AMC. Yes, I’ve watched and will continue to do so because I love anything to do with the ad business. But they really do dumb-down the business and make it seem like everyone can do it.

I’ll elaborate, the only thing they are the two competing agencies sitting around discussing ideas. While simply glancing over all the other elements, preparation, and creation that actually goes into making an advertising new business pitch. Finally, they don’t really focus any department but they don’t discuss account management. Yes, I am a little bitter I guess.

Overall, they dumb-down the advertising business so that it fits the reality TV genre. But I’ll watch. If you all enjoy the show, please let me know in the comments below.

Best,

-A.B.

Paralympian Out Runs Tragedy

The spot above, a PSA ad for the Canadian Paralympic Committee takes the cake for inspiring storytelling. And with the Paralympic only being about six weeks away I thought I’d share. The spot uses amputee runner Alister McQueen races around a track at night, initially he only dodges wheelchairs but as he progresses through different elements of a car accident.  For example, he runs through a rehabilitation room, a trauma ward staffed with medical personnel and even a row of emergency crews.

Interestingly, the PSA was filmed in one continuous shot to accomplish the project quickly due to threats of rain. As for the order of events, the ambulance crews and rehab scenes were placed ahead of the actual crash so it would seem more like a dream sequence.

This spot was created by BBDO Toronto.

Best,

-A.B.

Original 1969 Big Mac Ad

Here is an interesting ad that I thought I thought I’d share with you all today. What you see above is the original print advertisement that introduced the McDonald’s Big Mac to the world way back in 1969.

This print ad was created by the D'Arcy Advertising agency in St. Louis. The agency quit the account that same year to focus on their much larger client at the time Standard Oil but not before introducing America to the Big Mac. McDonald's later hired Paul Schrage, the D'Arcy media buyer working on their account.

Well, here is to keeping America fat since 1969. 

I found this ad thanks to Ads of the World.

Best,

-A.B.

Kevin Costner's Apple Ad

Did you guys know that the famous Kevin Costner was in a Apple commercial? Not only was he in an Apple commercial, he was in commercial promoting the Apple Lisa II. Yes, the machine that was originally named for Steve Jobs’s daughter Lisa

As you all know, TBWA Chiat/Day designs most of Apples’ commercials.

Best,

-A.B.