I realize that Inside That Ad has been off-line for a while but I really do have good reason, last August I began Pepperdine University’s full-time MBA program. Anyway, onto the most important topic, at least on this blog, “Advertising.” The final season of Mad Men began about two weeks ago and the psychedelic looking poster was a real attention grabber for me.
The psychedelic poster is courtesy of Milton Glaser, a graphic designer who also created the I ♥ NY logo. you all should roll on over to his site and check out some of his work, he’s at least got my approval. Back to the poster, supposedly it is a visual depiction of Don Draper’s mind.
It’s good to be back everybody. Please come back and read Inside That Ad.
German lingerie company Blush Berlin uses the Edward Snowden scandal to its marketing advantage by using playful promotional slogans including “Dear Edward Snowden, there’s still a lot to uncover,” and “Dear NSA, intimates—don’t spy them, buy them,” as Mashable originally reported regarding Blush’s advertising campaign.
The Snowden ads are brought to you courtesy of Berlin-based Glow.
Agency and client have launched “Recalling 1993,” offering a raw, unfiltered listen to what was going on around New York City 20 years ago. The campaign turns pay phones into geo-located time capsules—dial (855) FOR-1993 from any pay phone in Manhattan, and you will hear a personal account of what was going down in that particular area in 1993, a pivotal year in the city’s history. The recordings offer memories of everything from the World Trade Center bombing in the Financial District to the club culture at Limelight in Chelsea to the opening of Angels in America in Midtown.
Apparently, there is an amazing story behind the “Keep Calm and Carry On” campaign. And that’s what I want the stories on Inside That Ad to be. To give you, the reader, the background story behind the campaign, advertisement, and/or agency.
Domino’s, a company that doesn’t usually use the literal meaning of its name very often in advertising did so, recently. A video from Crispin Porter + Bogusky, the company’s ad agency shows 8 million dominos knocked down as a thank you to their Facebook fans for all the “Likes.” Check out the video after the jump.
Despite rumors to the contrary, Microsoft’s Scroogled campaign is long from over. Earlier today, a number of publications picked up on a comment by Bing Search Director Stefan Weitz who told KQED that the campaign is “about finished.” Now, however, a Microsoft spokesperson has told us that this is not true and that we should “stay tuned for the next chapter.”
Here is the full statement from Microsoft:
“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”
NBA legend Dikembe Mutombo joins in the fun of American commercialism. In this commercial for insurance company Geico, Mutombo does the thing that he made into an art form during his NBA career “block.” Mutombo blocks people’s shots in various real life situations. For example, he blocks a business executive’s shot away from the trash can, a college coeds laundry is on the floor instead of the laundry basket, a 10-year old kids’ cereal is swatted all over the grocery store, all because Mutombo is so enthusiastic doing what he loves, “blocking.” All the while repeating some of his more memorable catch phrases such as “Not in my house” in his very unique accent.