Jordan Brand // Rise Above Truck

July 16, 2012

This truck yields for no one! After Nike Football’s MRAP-inspired promotional vehicle and its Transformer Mobile Retail Store, Jordan Brand will be introducing a new addition to its vehicle fleet – the Rise Above Truck. Covered in matte black motif along with an oversized Jumpman logo, the Truck is quipped with outdoor speakers and lights for those quick pick-up games. On board are also measuring instruments, including a vertical jump sensor, as well as countless pairs of Jordan Super.Fly. The Jordan Brand – Rise Above Truck will be making stops at basketball venues cross country this summer. To follow its movement, simply sign up for Jordan Brand Twitter profile at @jumpman23. Via